Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, they engineered the revolutionary PolarizedPlus2® lens.

What began as the Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100% of harmful UVA and UVB rays, and over 125 styles of eyeglasses.

Their original office is located in Lahaina, Maui, and they still design and test all of our sunglasses there.